43 best Amazon Prime Day beauty deals 2023 (think: discounted CeraVe, GHD, Medik8 and Olaplex)
Amazon Prime Day beauty deals are high on the GLAMOUR agenda right now, as news that Amazon Prime Day 2023 will take place on July 11th and 12th circulates. Spoiler alert: this year's beauty discounts are set to be just as good (if not better) than the ones available on Black Friday and in the Amazon Prime Day Early Access sale, so it's well worth getting acquainted.
From moisturisers and cleansers to hair treatments, hair tools and even makeup sponges, the opportunities are near-endless. Nope, Amazon Prime Day isn't just for coffee machines and mattress deals. You'll be able to snap-up a usually-pricey hair dryer, LED face mask, laser hair removal device or pair of hair straighteners for less, as well as scroll through the plethora of Amazon Prime Day perfume deals on offer. So. Good.
Still unsure what to shop? Ahead, you'll find a carefully curated list of cult and popular Amazon beauty products that we're hoping will be reduced – from all-time favourites as tested by own very own editors to TikTok-viral products that the entirety of the internet adores – plus the best early Amazon Prime Day beauty deals that you can already get your hands on. Don't say we don't treat you.
SKIP TO: Amazon Prime Day Hair Deals | Amazon Prime Day Skincare Deals | Amazon Prime Day Makeup Deals | Nails, Tanning and Fragrance | When is Amazon Prime Day? | What is Amazon Prime Day?
The best early Amazon Prime Day beauty deals at a glance:
Simply can't wait to treat yourself? We don't blame you. Shop these editor-approved Amazon Prime Day beauty deals that are already live.
Best Amazon Prime Day beauty deals 2023 for hair:
Why we love it: Run, don’t walk if you want to get your hands on the Revlon 2-in-1 hair styler for a great price. This handy tool allows you to smooth out your hair faster than ever, all while using just one hand. In fact, this product has proven to be so popular and comfortable to use that many have even referred to it as a more affordable alternative to the Dyson Airwrap. Plus, several customers with chronic health conditions such as fibromyalgia and arthritis note that this product has helped make their hair routine more manageable.
Enjoy big savings when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Why we love it: A concentrated leave-in cream that focuses on rehydrating damaged hair sounds like just the thing for coloured and chemically treated hair. Designed to rid you of frizz and instead add shine and softness to your hair, this product should be applied to slightly damp or dried hair and left to work its magic.
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Why we love it: If there's one universal hair styling tool it's a hair straightener (AKA flat iron), and we've just spotted one of the best ones go on sale for 25% off the original price, courtesy of Amazon Prime Day. This ghd flat iron features optimum styling temperature of 185C, dual-zone technology for consistent heat regulation and 25 second heat up time. What more could you ask for?
Why we love it: This moisturising and hydrating shampoo and conditioner bundle is perfect for dry or damaged hair. It's also safe to use on coloured hair, so if you've recently dyed or bleached your hair - this duo is perfect to restore its silky-smooth condition.
Save big when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Why we love it: You can finally wave frizzy and static-y hair goodbye, all thanks to this great and affordable hair dryer. With the help of its two diffuser and concentrator attachments, you can dry your hair quicker than usual. It’s also specifically designed to prevent unnecessary hair damage, and that’s always a huge plus in our book.
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Why we love it: In need of a long-lasting and weather-proof spray to keep your hairdo in check? Say no more, this freeze spray can handle it without breaking a sweat. Thanks to its strong 72-hour hold, you won’t have to worry about your hairstyle going anywhere until your next shampoo. Talk about convenient!
Save big when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Why we love it: Looking for a moisturising shampoo & conditioner duo? Say. No. More. Suitable to normal, thick and colour-treated hair, this pair features high-quality nourishing ingredients such as Jojoba, Green Tea and Sage, as well as an aromatic fragrance blend of Lavender, Bergamot and Patchouli. This luxurious haircare duo is exactly what you need if your hair is in need of intense hydration.
Save big when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Why we love it: ghd's Platinum+ styler uses predictive heat technology which adapts to the specific thickness and density of the section of hair you're working on, meaning less heat damage than some of their other models. How? The ceramic plates use high-tech sensors that monitor the heat of your straighteners 250 times a second, so micro-adjustments can be made to the temperature of the high-gloss plates. This is a feature the ghd Gold doesn't have, so if you're struggling to decide between the two and are already concerned about your split ends, you may become swayed by the Platinum+.
They serve up super sleek and silky hair in seconds, can easily be used to curl or wave the hair, and the smooth round barrels prevent snagging with you're styling.
Why we love it: While you should never feel any pressure to remove your bodily hair (it's perfect natural and feminine, after all), if you do prefer the hairless look, laser hair removal at-home is a great hair removal method. Technology has advanced quite significantly over the past decade, making it much more accessible to those with darker skin.
The bestselling Phillips Lumea IPL device is forever one of the most popular Amazon Prime Day beauty deals, allowing you to enjoy up to a 92% hair reduction in as little as three treatments (according to the brand). It's speedy: covering both lower legs takes 8.5 minutes once you're confident, and the fact that it's personalised with Sense IQ skin sensors means your skin tone will be detected and the right setting for you will be applied. Automatically. It comes with three smart curved attachments, is cordless for extra convenience, and it comes packaged in a luxurious pouch for travel.
Why we love it: Tried and tested by GLAMOUR editors, this hot air brush comes in highly recommended. Hardly surprising, since it's by GHD. It tames and smoothes dry hair, making for quick and effortless styling – and a “bouncy blow-dry” finish from home. The 185 ºC optimal styling temperature minimises hair damage and hair breakage, while dual length bristles and ionic tech leave hair extra glossy.
Why we love it: Reduced by 45% this Amazon Prime Day is one of the best electric toothbrushes on the market: the Oral-B iO5. It comes the unique round from head of Oral-B fame with gentle micro-vibrations for 100% healthier gums in one week, a professional clean feeling and fresh breath. There are five brushing modes from “whitening” to “super sensitive”, and the artificial intelligence feature means you can use an app to ensure you cover your entire mouth (and improve your brushing style). If that wasn't enough, the smart pressure sensor signals red, white and green to alert you when you're brushing too hard or too softly.
Save big when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Why we love it: Don't take our word for it, Chris Appleton has repeatedly praised this product and how it can transform even the most dull-looking hair. Featuring anti-frizz properties, this spray is the best humidity-proof solution that your hair will crave during the colder months.
Looking to save big? Checkout these Amazon discount codes.
Why we love it: With a tempting deal like this, natural-looking curls have never felt so within reach. This BaByliss curling wand comes with a 25-13mm barrel designed for styling long-lasting curls and soft waves. It also has five different temperature settings, making it a great choice for every hair type.
Looking to save big? Checkout these Amazon discount codes.
What we love: This high-quality hairspray is unlike no other on the market. Delivering instant and long-lasting volume, this product is also incredibly lightweight and great for adding texture to your lush hairstyle. Plus, you can also enjoy heat protection of up to 210° C. It's perfectly suitable for thin and thick hair and will instantly elevate your look!
Bookmark these Amazon discount codes for epic savings.
From LELO, Lovehoney and Durex.

Best Amazon Prime Day skincare deals 2023
Why we love it: Formulated with Peptide4 to nourish skin overnight and Star Arvensis (one of the richest natural vegetable sources of the Omega 3 Fatty Acid), Elemis' Peptide4 Plumping Pillow Facial is a luxurious night cream which leaves you skin glowing, plump and soft come morning.
Why we love it: Best used in the morning before application of a face SPF, ThisWorks' Morning Expert Multi-Facial pads help unclog blocked pores, minimise morning shine and enhance skin resurfacing through gentle exfoliation. They're formulated with alpha-hydroxy acids to remove dead skin cells, Vitamin B3 to brighten, Liquorice Root extract to calm inflammation and azelaic acid to help reduce blemishes.
Why we love it: Amazons' bestselling moisturising cream needs little-to-no introduction. It's fragranced free for dry and sensitive skin, has been formulated with three essential ceramides to help protect the skin's natural barrier, is suitable for use on the face and body and uses hyaluronic acid for 24-hour hydration.
Why we love it: A holy grail hero amongst our readers, the original Garnier Micellar Water was has won a GLAMOUR Beauty Power List Award on multiple occasions. For good reason. It works like a magnet, leaving no impurities behind, while the milky texture comforts and hydrates skin.
Why we love it: These soothing pimple patches are vegan, non-irritating and fragrance-free. Not only that, but they're also proven to help rid you of pesky pimples within just six hours. Not bad, huh?
Why we love it: Fragrance-free and infused with hydrating hyaluronic acid (which absorbs up to 1,000 times its weight in water, leaving skin more supple and smooth), we love this moisturiser for its refreshingly lightweight texture. It absorbs quickly, works well under makeup and never feels greasy or thick.
Why we love it: Who doesn't love a potent triple-action hydrating hyaluronic acid serum? This particular product is supercharged with vitamin B5-clad, which gives your skin the power to withstand dehydrating changes in temperature and humidity all year round. What more could you possibly want?
Why we love it: There’s absolutely no shame in buying into TikTok hype, especially when that hype is 100% justified. The clean makeup brand’s body serum regularly receives praise on social media for turning bumpy skin back to its silky smooth condition with its exfoliating and moisturising ingredients that include lactic acid, vegetable bark and shea butter.
These Amazon discount codes will help you save when shopping for beauty products.
Why we love it: Keep your skin hydrated for longer this summer with this gentle, non-foaming cleanser. It contains three essential ceramides and hyaluronic acid, all of which focus on moisturising and protecting your skin’s natural barrier without leaving it feeling dry and tight.
Save big when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Why we love it: Is your skin prone to sudden breakouts? We've got you covered. This blemish night treatment should be a must-have in your skincare collection. It features a powerful combination of Vitamin C and Vitamin E, which helps reduce the bacteria count on your skin, helping prevent and reduce blemishes. Its formula also includes Salicylic Acid, which is great for unclogging your pores and provides gentle exfoliation.
These Amazon discount codes will help you save when shopping for beauty products.
Why we love it: Radiant & glowy skin – something that we all long for all year round. Luckily, this moisturiser delivers exactly that. Best part? It also doubles as a makeup primer, and great if you're after that dewy hydrating finish.
Save big when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Why we love it: Murad is leading the way in the beauty industry, and this offer is definitely one of the best skincare deals we've seen as of yet. This exclusive Prime Day early access sale gets you the Murad Environmental Shield Essential-C Day Moisture Broad Spectrum Vitamin C Cleanser for 30% off the original price. Plus, it also has SPF 30 included, and yes, you need to care about SPF protection outside of the summer months too.
Why we love it: We're obsessed with LED masks in general, and here's why you should be too. After all, there's a reason why they're considered as the best beauty devices. This mask in particular features 7 LED colour settings, making it great for battling acne, reducing appearance of scarring, smoothing wrinkles and tightening skin in general. Provided that you commit to a regular routine, you should be able to see visible results in a few weeks' time. LED masks can be on a more expensive side, but luckily, Prime Day just took care of the price, reducing it by a whopping 31%.
These Amazon discount codes will help you save when shopping for beauty products.
Why we love it: This 3-in-1 cleanser melts into your skin, allowing you to easily remove makeup as well as pollutants and impurities. The best part is you can also use this elderberry oil, starflower oil and padina pavonica-infused product as a weekly nourishing face mask to soften and nourish your skin.
These Amazon discount codes will help you save when shopping for beauty products.
Why we love it: You’ve probably seen the Foreo Luna Mini 2 cleansing brush all over social media by now. And now, thanks to Prime Day sales, you can get your hands on one at a great discounted price. This face cleanser uses a combination of different-sized silicone touchpoints to remove all the oil, sweat and makeup buildup that’s crept into your skin, leaving you with a fresh and flawless complexion.
Save big when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Best Amazon Prime Day beauty deals for makeup:
Why we love it: TikTok-adored e.l.f. blurs your complexion and provides the perfect base for your makeup to stay in place all day. Yes, even when you're riding sweaty public transport.
What we love: This eyeshadow palette includes 12 rose, warm and neutral shades that are highly-pigmented and blendeable - perfect for both an everyday look or a more dramatic result. You'll also get a handy double-ended brush that is perfect for seamless blending and smooth application.
Bookmark these Amazon discount codes for epic savings.
Why we love it: Who doesn’t love a buildable mascara that defines and curls your lashes without any flaking? This product contains bamboo extract and fibres that volumise and lengthen your lashes for a more elevated look. And the best part is, it’s perfectly suitable for those of us who wear contact lenses and/or have sensitive eyes.
Enjoy big savings when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Why we love it: A fast-drying brow gel with a 72-hour hold that also leaves no flakes, stickiness or white residue, all for £3.49? Sign us up! This lightweight product keeps your brows and edges in shape all day long and is incredibly easy to apply and style thanks to the included two-sided fibre brush.
Save big when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Why we love it: Every look needs a strong foundation, and that’s exactly where this… um… foundation comes in. L’Oreal’s True Match product is designed with skincare in mind, containing a bunch of nourishing ingredients such as hyaluronic acid, glycerin, aloe vera extract and vitamin E to keep your skin taken care of underneath your favourite go-to look.
These Amazon discount codes will help you save up to 30% when shopping for beauty products.
Why we love it: You won’t be getting confused with the DIY eyebrow tinting kit. With its easy-to-mix dye and faff-free spoolie, getting a quick brow fix couldn’t be simpler.
Why we love it: If thick, sexy and dramatic lashes are your bag, make a beeline for Urban Decay Perversion, which coats each lash with triple-black pigments and a deeply nourishing ingredient blend. It's so good.
Setting powders for a filtered, flawless finish.

Best Amazon Prime Day beauty deals for nails, tanning, wellness and fragrance in 2023:
Why we love it: Did somebody say “natural-looking, sun-kissed skin”? If you're someone who loves self-tanning during the summer (or all year round, who cares?), then you simply must check out this Sunny Honey Bali Bronzing Bundle from Coco & Eve. Featuring a high-quality formula with skincare benefits, this product also has a wonderful smell and is beyond easy to apply. What's not to love?
Enjoy big savings when you shop for the best Amazon Prime Day beauty deals with these Amazon discount codes.
Why we love it: Not only is this electric toothbrush cute (look at that pink colourway) but it's also might powerful. It removes up to seven times more plaque than a manual toothbrush and features a pressure sensor that lets you know when you are brushing too hard. This electric toothbrush also comes with a travel case, which makes packing even easier. It's definitely one of the best Prime Day deals we've seen so far.
Bookmark these Amazon discount codes for epic savings.
Why we love it: Despite what we may think, even the celebs take care of their colour at home. Holly Willoughby admitted that nine times out of 10, she dyes her hair herself. And she owes her platinum strands to Garnier Nutrisse Creme. Only one of the most popular, long-lasting and nourishing at-home hair dyes around.
Why we love it: Jennifer Aniston credits the Vital Proteins' Collagen Peptides for her enviable glow. “My go-to collagen routine is adding Vital Proteins' Collagen Peptides in my morning cup of coffee or smoothie,” Aniston told Byrdie. While the exact supplement isn't included in the Amazon Prime Day beauty deals event, their Marine Collagen alternative is. Pescatarian-friendly, it's made using the scales of fresh, Non-GMO white fish. According to the brand, ”it's a highly bioavailable formula, designed to help promote a youthful appearance, without compromising your pescatarian values".
Why we love it: A fail-safe Amazon Prime Day purchase, particularly if you've got a few European trips lined up this summer, Morfone's silicone travel bottles will make abiding to the sub-100ml rule in your cabin suitcase a breeze.
Why we love it: With notes of bergamot, muguet blossoms and lasting musk, this fresh and feminine fragrance for women is amazingly clean and classic.
Why we love it: Ariana Grande Cloud is one of the most-complimented perfumes we've tried, and it's reduced for Amazon Prime Day. According to our very own Alice Du Parq, “I smelt of warm, slightly undercooked, doughy waffles,” when wearing this perfume.
“Those proper, ladled-into-a-grill waffles that come out crispy and caramelised outside, but soft and batter-thick inside. These ones are topped with cool Chantilly cream whipped up with orange zest for a fresh spike. And because more is never enough, they’re drizzled with a sticky, glossy syrup that’s bordering on indecent given the heaps of deep, heady vanilla currently dribbling over the plate into puddles you’re obvs going to lick clean later.”
Amazon Prime Day falls on 11th and 12th July in 2023, according to a statement released by the retail giant on the morning of 21st June. Last year, it fell on 12th and 13th July, so we were expecting much of the same.
What is Amazon Prime Day?
In case you've been living under a rock, Amazon Prime Day is Amazon’s flagship shopping event and their biggest sale event of the year. It was founded as a one-day celebration of Amazon’s 20th anniversary back in 2015, and it lasts for 48-hours (with plenty of early Amazon Prime Day deals dropping as a warm-up event). On par with Black Friday and Cyber Monday, some might say.
More of the best Amazon Prime Day deals 2023:
- Best Amazon Prime Day fashion deals
- Best Amazon Prime Day sex toy deals
- Best Amazon Prime Day home deals
- Best Amazon Prime Day perfume deals
- Best Amazon Prime Day mattress deals
- Best Amazon Prime Day device deals
For more shoppable beauty content from Glamour UK Commerce Writer Denise Primbet, follow her on Twitter @deniseprimbet and Instagram @deniseprimbet.