Five words: Amazon Prime Day fashion deals. If you're someone with their finger on the savings pulse then you'll likely already be gearing up for one of the biggest sale events of the year, and while we can agree that the best Amazon Prime Day deals tend to be those found across across the tech, home and beauty categories, we cannot gatekeep how good the Amazon Prime Day clothing deals are going to be.
OK, OK: the event hasn't officially started yet (see below for when it does). But, if you're in the market for some stalwart spring/summer staples to level up your wardrobe game, there are some pretty hard to argue with discounts in the early deals department. When brands like Levi's, Calvin Klein, Pandora and UGG are reduced in price, you really can't say no to a browse.
When is Amazon Prime Day 2023?
We can confirm that Amazon Prime Day 2023 will take place from the 11th July to the 12th July, BUT we're of course making a head-start on those aforementioned early discounts, all while bookmarking the other fashion deals we're expecting to see based on last year's Prime Day event. So we suggest you do the same.
While you may not head to the retail giant for designer goods or wedding guest dresses (though…maybe you should), they sure know a thing or two about branded basics for your capsule wardrobe. Seriously – if you're after some Levi's jeans, an influencer and celebrity-adored JW Pei bag, PUMA trainers or a summer dress for the new season, you're in for a treat. Elsewhere, find chic maxi skirts, leggings to lounge or exercise in, accessories and jewellery galore. There are even a few deals on lingerie to be had.
Remember, though: you have to be an Amazon Prime member to be eligible for all the two-day sale discounts – so sign up and set those July 11th notifications ASAP if you haven't already.
Best Amazon Prime Day 2023 fashion deals and clothing deals
We've already managed to find markdowns on basics like white T-shirts, knitwear, midi skirts and more, plus loads of Amazon Prime Day 2023 activewear deals on bikinis and swimsuits from some of the best swimwear brands, but there's one discounted item we've made a direct beeline for – even before the official Amazon Prime Day sale kicks off.
The stripey cropped Sydney tee from The Drop resembles The Frankie Shop's Karina one so much so that we actually had to do a double take. It's less of a shock on the purse strings, though, and it's (obviously) on sale. Need we say more?
Elsewhere, it goes without saying that women's wardrobes are incomplete without a classic pair of trustworthy Levi's. Their jeans have stood the test of time, look great and fit like a glove. Whether you're partial to their high rise, retro 501 crop jeans or prefer something skinnier, you bet you'll find some crisp new denim through the best Amazon Prime Day fashion deals. Early or not.
In terms of which lingerie brands to have on your radar for Amazon Prime Day, Calvin Klein and Iris & Lilly are them. Exemplifying bold, progressive ideals and a seductive, and often minimal, aesthetic, Calvin Klein has become an international top-drawer favourite – their comfy AF modern cotton bralette is the ultimate bestseller – while Iris & Lilly make their case for comfortable-yet-chic must-haves. Previous years have also seen tonnes of top-rated sports bras from brands like Adidas, too. Sign us up.
Save when you shop the best Amazon Prime Day fashion deals with these Amazon.co.uk discount codes at checkout.
Best dresses on Amazon: Amazon Prime Day dress deals
The warmer months call for floaty dresses, white dresses and summer wedding guest dresses, and Amazon has a range of them all. From cut-out dresses like The Drop's Sade offering, to linen dresses like the brand's Fiona one, you'll find us buying every. single. colour.
Best Amazon Prime Day 2023 shoe sale
Discounted PUMA Cali sneakers have got to be our top pick in the Amazon Prime Day fashion sale. Serving all your off-duty needs, the white trainers were on our wishlist long before these early APD deals swung round. That said, although fashion trainers are arguably more fun to buy, you'll thank yourself for investing in a seriously good pair of gym trainers too. The Asics Gel 1090 running shoes provide serious fashion credentials, despite the fact you'll be moving too fast for anyone to see them.
Don't forget your comfortable wedding shoes while you're shopping the early deals. We've never bought anything so fast as these two-tone Paulina mules. Total Chanel vibes.
Save on shoes like celeb-adored Crocs, Nike and Converse when you shop the best Amazon Prime Day fashion deals with these Amazon discount codes at checkout.
Best Amazon handbags sale and early Amazon Prime Day handbag deals
Did you know Amazon carries brands such as Radley, JW Pei, Tommy Hilfiger and more? Their handbags selection isn't something to turn your nose up at, just browse below if you don't believe us. They're regularly on sale, meaning you can get discounts on your favourite designer bags throughout the year, but they're best to shop during Amazon Prime Day (i.e. hopefully very soon).
Best Amazon Prime Day 2023 jewellery deals
From a Michael Kors watch to a sparkling, Swarovski crystal tennis bracelet (which are trending on TikTok, by the way), the early Amazon Prime Day jewellery deals are taking off. Think: on-trend pearl jewellery, everyday stud earrings, gold jewellery, silver jewellery and more. Told you it was good.
Save when you shop the best Amazon Prime Day fashion deals with these Amazon discount codes at checkout.
What is Amazon Prime Day and how can I take part?
Amazon Prime Day is Amazon’s flagship shopping event and their biggest sale of the year. It was initially started as a one-day celebration of Amazon’s 20th anniversary, but it has grown up of late and is now a huge two-day shopping event. It's probably bigger than – or at least on par with – Black Friday and Cyber Monday.
This year, Amazon will deliver millions of deals across every product category from Amazon Prime Day beauty deals to home, tech/gadgets and fitness, for Amazon Prime members only. Yep, you have to have signed up for an Amazon Prime membership – or at least be on a free 30-day trial – to take part, but you'll get access to things like lightning deals on Alexas and Kindles plus lots of non-Amazon branded items. Membership costs £8.99 a month or £95 per year, and signing up will make you eligible for other benefits past Amazon Prime Day. Think; handy same-day delivery when you've hit pan on your favourite skincare, desperately need the latest Apple product (noise-cancelling Apple AirPods, anyone?), or want the ability to browse thousands of Amazon essentials with access to over 800,000 free e-books, Prime Video and Amazon Music services. A personalised membership also means that you'll be able to check out the Prime early access sale next time, and be one of the first people to know the official dates. You don’t want to miss out on that.
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You can find huge savings on GHDs, hair dryers, hair straighteners, electric toothbrushes, curling wands, coffee machines, at-home laser hair removal devices, epilators, hot air brushes and more, so it's time to get clued up on the best. For more from GLAMOUR UK's Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.