Amazon Prime Day

These early Amazon Prime Day fashion deals are so good, no one will believe where they came from

Prime Day clothing deals across Levi's, Calvin Klein, UGG & more.
Amazon Prime Day Fashion Deals 2023 Best Prime Day Clothing Deals
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In terms of which lingerie brands to have on your radar for Amazon Prime Day, Calvin Klein and Iris & Lilly are them. Exemplifying bold, progressive ideals and a seductive, and often minimal, aesthetic, Calvin Klein has become an international top-drawer favourite – their comfy AF modern cotton bralette is the ultimate bestseller – while Iris & Lilly make their case for comfortable-yet-chic must-haves. Previous years have also seen tonnes of top-rated sports bras from brands like Adidas, too. Sign us up.

Roman Originals Ditsy Floral Print Pleated Skirt

The Drop Women's Lydia Loose Short Sleeve Jersey T-Shirt

Calvin Klein Women's V-Neck Unlined Triangle Bra

Iris & Lilly Women's Cotton and Lace Thong Knickers (Pack of 7)

The Drop Women's Brigitte Chunky Button Front Pocket Ribbed Cardigan

Levi's Women's Ribcage Straight Ankle Jeans

JFAN Triangle Bikini Set with Tie Side Bottoms

Roman Originals Straight Stretch Mini Skirt

Amazon Essentials Women's Thin Strap One-Piece Swimsuit

Amazon Essentials Women's Cotton and Lace Lightly Lined Full Coverage Bra

Save when you shop the best Amazon Prime Day fashion deals with these discount codes at checkout.

Best dresses on Amazon: Amazon Prime Day dress deals

The warmer months call for floaty dresses, white dresses and summer wedding guest dresses, and Amazon has a range of them all. From cut-out dresses like The Drop's Sade offering, to linen dresses like the brand's Fiona one, you'll find us buying every. single. colour.

The Drop Women's Sade Linen Cut Out Midi Dress

Amazon Essentials Women's Cosy Knit Sleeveless Bateau Neck Midi Dress

The Drop Women's Prisha Cut Out Poplin Midi Dress

Levi's Women's Button-Down Selma Dress

The Drop Women's Shyla Cotton Eyelet Maxi Dress

The Drop Women's Fiona Relaxed Linen Midi Shirt Dress

Best Amazon Prime Day 2023 shoe sale

Discounted PUMA Cali sneakers have got to be our top pick in the Amazon Prime Day fashion sale. Serving all your off-duty needs, the white trainers were on our wishlist long before these early APD deals swung round. That said, although fashion trainers are arguably more fun to buy, you'll thank yourself for investing in a seriously good pair of gym trainers too. The Asics Gel 1090 running shoes provide serious fashion credentials, despite the fact you'll be moving too fast for anyone to see them.

Don't forget your comfortable wedding shoes while you're shopping the early deals. We've never bought anything so fast as these two-tone Paulina mules. Total Chanel vibes.

The Drop Avery Square Toe Two Strap High Heeled Sandals

PUMA Women's Cali WN's Sneakers

UGG Women's Zayne Ankle Strap Sandals

Lakeland Active Women's Mockerkin Adjustable Lightweight Sandals

ASICS Women's Gel-1090 Sneaker

The Drop Paulina Pointed Toe Two-Tone Mules

Somic Cloud Slides for Women

Tommy Hilfiger Women's Outdoor Chelsea Mid Heel Boots

Save on shoes like celeb-adored Crocs, Nike and Converse when you shop the best Amazon Prime Day fashion deals with these Amazon discount codes at checkout.

Best Amazon handbags sale and early Amazon Prime Day handbag deals

Did you know Amazon carries brands such as Radley, JW Pei, Tommy Hilfiger and more? Their handbags selection isn't something to turn your nose up at, just browse below if you don't believe us. They're regularly on sale, meaning you can get discounts on your favourite designer bags throughout the year, but they're best to shop during Amazon Prime Day (i.e. hopefully very soon).

The Drop Women's Avalon Small Tote Bag

RADLEY London Vines Avenue Flapover Shoulder Handbag

RADLEY London Brondesbury Flapover Crossbody Handbag

The Drop Women's Addison Soft Volume Top Handle Bag

Tommy Hilfiger Women's Poppy Shoulder Bag

The Drop Women's Melanie Bag

Best Amazon Prime Day 2023 jewellery deals

From a Michael Kors watch to a sparkling, Swarovski crystal tennis bracelet (which are trending on TikTok, by the way), the early Amazon Prime Day jewellery deals are taking off. Think: on-trend pearl jewellery, everyday stud earrings, gold jewellery, silver jewellery and more. Told you it was good.

Swarovski Angelic Collection Tennis Necklace

Michael Kors Bradshaw 43mm Watch

Thomas Sabo Women Freshwater Pearl Charm Bracelet

Swarovski Angelic Collection Earrings

Ted Baker Harly Tiny Heart Stud Earrings

Swarovski Tennis Deluxe Collection Tennis Bracelet

Tommy Hilfiger Analogue Quartz Watch

Thomas Sabo Women's Climber Earrings in 925 Sterling Silver

Save when you shop the best Amazon Prime Day fashion deals with these Amazon discount codes at checkout.

What is Amazon Prime Day and how can I take part?

Amazon Prime Day is Amazon’s flagship shopping event and their biggest sale of the year. It was initially started as a one-day celebration of Amazon’s 20th anniversary, but it has grown up of late and is now a huge two-day shopping event. It's probably bigger than – or at least on par with – Black Friday and Cyber Monday.

This year, Amazon will deliver millions of deals across every product category from Amazon Prime Day beauty deals to home, tech/gadgets and fitness, for Amazon Prime members only. Yep, you have to have signed up for an Amazon Prime membership – or at least be on a free 30-day trial – to take part, but you'll get access to things like lightning deals on Alexas and Kindles plus lots of non-Amazon branded items. Membership costs £8.99 a month or £95 per year, and signing up will make you eligible for other benefits past Amazon Prime Day. Think; handy same-day delivery when you've hit pan on your favourite skincare, desperately need the latest Apple product (noise-cancelling Apple AirPods, anyone?), or want the ability to browse thousands of Amazon essentials with access to over 800,000 free e-books, Prime Video and Amazon Music services. A personalised membership also means that you'll be able to check out the Prime early access sale next time, and be one of the first people to know the official dates. You don’t want to miss out on that.

You can find huge savings on GHDs, hair dryers, hair straighteners, electric toothbrushes, curling wands, coffee machines, at-home laser hair removal devices, epilators, hot air brushes and more, so it's time to get clued up on the best. For more from GLAMOUR UK's Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.