My most recent Google search? Best Amazon dresses. Yep. Despite the plethora of online retailers I usually shop at, it's Amazon that I've recently been frequenting the most.
Forget what you thought you knew: Amazon Fashion is not an area that's reserved for frocks from three seasons ago. Instead, it's full to the brim with designs and brands that you wouldn't be shocked to find at ASOS, John Lewis or even Net-A-Porter.
Don't believe me? Even the bloggers are at it. From Zeena Shah to Marianne Smyth and Alba Martin, they're all shopping labels such as Tommy Hilfiger, Calvin Klein, Levi's and even the site's own line: The Drop. Trust me, Amazon Fashion is an influencer favourite.
The most avid of TikTok scrollers (me) will also tell you that almost every other video on the For You page is an Amazon haul these days, with un-boxings and try-ons of styles that genuinely look ten times more expensive than they are. Lauren Wolfe shared this front twist bandeau style midi dress a few weeks ago and I've not been able to stop thinking about it since.
It gives serious Khaite vibes with its knitted fabric and midi length, while the expensive-looking twisted neckline means you could style it with both dainty and chunky jewellery, an up-do or loose beachy waves.
The best part? With Amazon Prime Day 2023 nearly upon us, you can bet that the best Amazon Prime Day fashion deals will include loads of Amazon dresses to treat yourself to. In fact, there are already some amazing early deals to be had – so much so that I'm questioning if I can actually wait until the 11th of July.
Early Amazon Prime Day fashion deals: Amazon Prime Day dresses
Whether you've got a holiday coming up or your wardrobe just needs a little refresh for the season, don't sleep on the best Amazon dresses.