With thanks to the rapidly-growing number of sex toy shops online – that put female empowerment front-and-centre – shopping for the best sex toys to elevate your wellness routine has never been easier. Or more popular.
Need proof? The Natural Love Company has seen a huge 400% year-on-year growth since its launch in 2020, further revealing that searches for 'adult sex toys' peaked at their highest point recently for five years, while stalwart, sex-toy-stocking department stores like Selfridges have seen sex toy sales more-than-double in comparison to this time last year. What's more, out of the over 200 countries LookFantastic supply sexual wellness products to, the United Kingdom came in at number one as the biggest consumers of sex toys in their most recent Sexual Wellness Report.
Gen-Z women are officially taking their pleasure into their own hands, investing in clitoral vibrators, rabbit vibrators, wand vibrators and lube from luxury sex toy brands to ensure their masturbation is prioritised and their intimacy feels are heightened during sex with their partner.
Want in? We don't blame you. Not least because orgasms have the ability to stimulate the production of oxygen, improve cognitive function, enhance your mood and act as a natural painkiller. Whew. But what are the best sex toy shops to order from? From which sites can you get stylish, quiet and effective sex toys delivered discretely and quickly?
We've done the digging by ordering from a whole array of popular online sex toy shops (tough job, but someone had to do it) to reveal the 25 best sex toy shops to bookmark immediately. This lot stock everything from bullet vibrators and g-spot vibrators to massage candles, remote control vibrators, waterproof vibrators, glass dildos and sex toys for couples. Gift yourself pleasure over another designer handbag in 2023.
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What are the best sex toy shops online?
1. Lovehoney
Lovehoney has been leading the way in female sexual wellness for time, stocking a whole plethora of game-changing products from pleasure brands like WeVibe and Womanizer. Pick up sexy lingerie, sex toys for men to gift your boyfriend, sex toy kits and every one of the best vibrators on the market. What's more, you can save when you shop with these Lovehoney discount codes.
2. LookFantastic
Sexual wellness is big news at LookFantastic, and shopping for a new vibrator or bottle of lube – even if you've never done so before – has been made a total breeze. There are pages dedicated to vibrators, lubricants, intimate care, sex toys for men and bestsellers, with brands like LELO, Smile Makers, WooWoo and SoDivine making an appearance.
Wondering what to buy exactly? In LookFantastic's last Sexual Wellness Report, Smile Makers came out as the stand-out winner – with their Surfer toy taking the crown. It’s popularity can be attributed to its discreet design that makes it an ideal travel companion to de-stress while on the go and the little fins help to stimulate your pleasure points. So Divine and LELO products also dominated the bestseller rankings, and continue to do so in 2023.
3. Bondara
Bondara serves up sex toys across all categories: you'll find all the best vibrators, dildos and clitoral stimulators from brands like Satisfyer and LELO that you'd expect from an online sex toy shop, plus a huge stock of bondage and fetish products, too. We're talking handcuffs, whips, blindfolds and more. Ahead, GLAMOUR's top picks from Bondara, including the Satisfyer Pro 2 Clitoral Toy which is pretty revolutionary in design. Top line: one reviewer said that it gives the sensation of “100 angels going down on you” (and it's quieter than the original Pro 2 Clitoral toy, is waterproof and has a silicone cap which can be removed for easy cleaning).
Save when you shop with our Bondara discount codes.
4. Ann Summers
Ann Summers has excellent choice when it comes to sex toys, stocking everything from wands to vibrators and rabbits. They also have an excellent stock of fancy dress, nightwear and lingerie.
One of the most popular products on site is the Curved G-Spot Rampant Rabbit which gives you an intense blend of g-spot and clitoral orgasms at the same time. It's crafted from body-safe silicone, has a 4.5"-long shaft and boasts three speeds and 7 patterns settings for you to choose from. You can save when you shop with our Ann Summers discount codes.
5. Kandid
All about empowering your sexual wellness and normalising sexual pleasure as a wellness tool, Kandid are the new kids on the block in the sex toy space – and they're really making their mark. They offer same day deliver on all orders placed before 2pm Monday to Friday, as well as a one year warranty on every product, and they're truly inclusive in their branding and product offering. What's more, Dr. Elesha Vooght, the brand's in-house sexual wellbeing doctor, is on hand to offer advice all things sexual wellness or answer your questions or concerns directly through our Kandidsutra community. Obsessed.
As for the products worth particular note? Their sex toy kits, namely the Travel Vibrator Kit which comes complete with four silky-smooth, silicone sex toys that are gently curved to complement your body’s anatomy.
6. Sextoys.co.uk
Sextoys.co.uk does exactly what it says on the tin: it stocks a multitude of pleasure products from brands like LELO, plus sexual wellness brands that are good for the planet (Adrien Lastic, we're looking at you) and sex toys for men if you want to treat him. You'll also find games and lingerie at purse-pleasing prices, plus essentials like condoms and lubricants.
7. Beauty Bay
Stocking Maude (a sex toy brand which is actually pretty tricky to get your hands on outside of the United States), SmileMakers, Unbound, Self Love, MyViv and Vush, Beauty Bay is the home of new sexual wellness launches in the UK. Each of them putting female pleasure front and centre, of course.
Need proof? Beauty Bay exclusively launched the world's first vibrator which is designed to help new mums reclaim their sexuality after giving birth in February 2023. It's called The Whisperer and it was created in collaboration with Mumsnet based on feedback from UK mothers and their concerns around sexual wellness and pleasure.
According to a report from Smile Makers and Mumsnet entitled ‘Finding pleasure after childbirth’, 75% of mothers worry about reconnecting with their sexuality after giving birth – and while 84% are proud of their body, more than 60% struggle with body image and feel like “a vessel for their child’s needs”. So, named to reflect its discreet volume levels as well as the notion of gentle, personal pleasure – The Whisperer been designed to cater for scar tissue and heightened sensitivity.
8. LELO
LELO sex toys are, hands down, up there with the very best sex toys for women on the market. The brand, which was founded in the front room of a townhouse in Stockholm back in 2003 has practically single-handedly made dildos and rabbit vibrators luxe. Synonymous with clitoral vibrators and G-spot vibrators that are so stylish we want to display them atop our bedside tables with price, LELO's complete sexual wellness offering is a staple in any modern lifestyle.
Our top pick is the Lelo Sona 2 Cruise, which uses new-generation sonic waves and Cruise Control technology to deliver up fast and intense clitoral stimulation. It's *seriously* good. The silicone is soft (every bit as luxurious as the price tag suggests), and the battery life is long. You can also use it in the bath or shower thanks to the fact that it's 100% waterproof.
9. smilemakers
From sexual candles to massage oils and reusable discreet packaging for your toys, smilemakers products are focused on creating a self-love space for you to find joy in yourself within a comforting environment. For us, the G-spot vibrators and internal sex toys are queen but, that being said, The Poet - the brand's best-selling clit suction toy - is second to none. Plus, you'll get free delivery over £50 (of course in unmarked packaging).
10. Satisfyer
The Satisfyer Pro 2 has been one of the world's best clitoral massager toys since we can remember - we'd say it practically has the legend status of the OG Hitachi wand massager, if you ask us. Aside from the Pro 2 (which is now in its 3rd iteration), Satisfyer make a wide range of vibrators, cock rings and even menstrual cups, plus of course the brand's renowned air pulse toys.
What's more, a large chunk of Satisfyer's toys are app compatible for even more control - think: vibrations to the beat of your favourite Spotify song or handing over your pleasure to a partner on the other side of the globe. The options are endless.
11. Womanizer
Womanizer sex toys are highly regarded as some of the best in the business - hence why Lily Allen partnered with them to create her very own sex toy pre-pandemic. Worth a trip to the site in itself, the Womanizer Liberty is an updated take on the brand's signature design. It uses air vibrations to mimic oral sex (accurately, too), enclosing your clitoris without touching to offer up multiple orgasms within seconds (or minutes, or hours - the choice is yours). It boasts six different levels of intensity 'cos, yanno - we all orgasm differently - and it's waterproof, so it can be used in the bath or shower.
12. We-Vibe
We-Vibe sex toys are a top pick for buyers who like a bit of on-the-go stimulation. From knicker vibrators to remote-controlled dual sensation toys, We-Vibe's devices are best-sellers with GLAMOUR readers and it's really no surprise.
Our pick? It's got to be the Sync 2. You can wear it during partnered sex, for solo play or even while you're out and about. Plus, with 80+ five-star reviews, we'll leave it to the customers to do the convincing.
“Orgasms are so much more intense.”
“It makes for an exciting dinner out.”
“The power is impressive.” Race you to the checkout?
13. Sephora
Ah Sephora, our go-to for make-up, skincare and haircare. What you probably didn't expect, is for Sephora to be your new one-stop-shop for sexual wellness devices. From Dame to WooWoo, Sephora's sex toy offering is bursting at the seams and, if you're lucky enough to be able to orgasm both internally and externally, you'll find the brand's selection of rabbit and dual vibrators to be plentiful.
The So Divine suction stimulator is our pick of the bunch - it's rare to see one of these devices for sub-£50, so we're snapping this one up ASAP.
Save money buying from the best sex toy shops with these Sephora discount codes
14. Cult Beauty
Cult Beauty has seen a huge surge of interest in the female wellness category, with page views up by a staggering 80% when compared to last year. Sex tech products have been buzzing, with an average sales increase of 61% since March. Their aim? To kickstart frank conversations around women's sexual health and enjoyment by stocking sex toys, supplements, intimate cleansers, sex toy cleaners, pelvic floor trainers and more. Save when you shop with our Cult Beauty discount codes.
15. Maude
Much like smilemakers, maude's brand is all centred around inclusivity, safe sex education and making sex enjoyable for all. maude stocks libido supplements, ph-balanced body wash and, of course, sex toys. We love that they stock sex toy ‘packs’ with all the lubes and different toys for male and female, female and female or male and male anatomies. The vibe + shine pack gets our pick, but the cone small plug comes in a close second - it's best to start small with anal toys and work your way up, so the cone seems an optimal toy to get going with.
16. EasyToys
If you and your partner are finally having your Ross-from-Friends Luke and Leia moment then it might be time to get aboard the EasyToys hype. Need a catsuit to have your Catwoman moment? EasyToys have got you sorted. Equally, if you're after men's lingerie - thongs, jockstraps etc - EasyToys have a wide array of options.
For us, the brand's anal toys offer a broad choice of entryway options, while the suggestion of sex swings has us thinking of Cara Delevingne and Ashley Benson in the 20-teens. Iconic, we say.
17. Selfridges
It wasn't too long ago when Selfridges launched their Sexual Health offering, but it has gone from strength to strength of late and now features a plethora of lesser-known sexual wellness brands that aren't stocked elsewhere. Think: LBDO, Maude and Bangon. You can pick up sex pillows to make difficult sex positions more comfortable, water-based lube, sex toy cleaner and LELO sex toys.
18. Harmony
Much like Sinful, Harmony's sexual wellness offering is bountiful. From sex games to lingerie, it seems more like there's nothing Harmony doesn't stock. Plus, for our LGBTQIA+ readers, Harmony is a top choice for same sex fun with everything from skincare and anal lube to double-ended dildos.
One that stands out to us at team GLAMOUR is absolutely the Love to Love clitoral ear vibrator. Think: two-way stimulation from either side of the clitoral hood for a mind-blowing orgasm. Plus, at sub-£65 it's relatively mid-range for its luxe appearance and USB charge function.
19. Sinful
Whether you're after sexual wellness brands express from the US, or rather you and your partner are making your first foray into bondage, Sinful will likely having something in the sphere of your desires. Welcoming brands from LELO to We-Vibe, Sinful's sex toy offering is grand and, what's more, their collection of lingerie, fetish toys (we don't kink shame) and cosmetics (like massage oils) is stellar, too.
20. CurrentBody
Forget what you thought you knew: CurrentBody doesn't just lead the way in LED face masks, electric toothbrushes and LED teeth whitening kits. CurrentBody's sexual wellness offering is also a force to be reckoned with – and while it might still be fairly small, it's sure as hell mighty.
What CurrentBody lacks on quantity is made up for on quality, stocking only the best in luxury sex toys. LELO and SmileMakers reign supreme on site, contributing towards CurrentBody's aim of encouraging women to openly explore their sensuality and normalising the conversation around intimate health.
21. Boots
A bit of a pharmaceutical pick, Boots - much like M&S for bras - is the go-to for your first pack of condoms and your first lube. With their sex toys, comes a variety of entry-level smaller devices, like the below Durex bullet vibe, as well as some higher-end LELO picks. One big perk of using Boots as your go-to sex toy store? You can pop in-store to get to grips with the IRL size of their devices and then make your purchases at home in privacy. That said, we're very pro-sexual empowerment - you go and buy your sex toy in-store, it's a self-love revolution!
Save money on your first order of sex toys (and those thereafter) by using these Boots exclusive offers when you checkout
22. Durex
As the condom OGs, Durex naturally make some really good sex toys, too. Whether you're a beginner in the world of sex toys or the idea of using a six-inch dildo fills you with dread, Durex will likely have a less daunting alternative. Take their small silicone vibrator for instance - you can use it internally and externally on vaginas or, equally, in and around a male partner's genitals. What's more, Durex toys won't set you back excessively, so if you're exploring toys for the first time and don't get on with one here or there, your bank account won't reel *too* hard.
23. Amazon
You can pick up pretty much everything you could and would ever need in one fell swoop on Amazon - from a top-up of your favourite Baebody Retinol moisturiser to this bum-toning resistance band set. And Amazon Prime gets everything delivered to your door the VERY NEXT DAY. But did you know the one-stop shop for everything is also a treasure trove of sex toys to boot? You're welcome.
24. Goop!
Gwyneth Paltrow's Goop! has a sexual wellness and intimacy section, stocking sex journals, lubricants and sex toys by the likes of SmileMakers. The stock might be limited, but thanks to their mindful approach to sex and relationships, each product will help you get the most out of your sexual experiences and feel at one with yourself.
25. Dame Products
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Dame Products are perhaps best known for their Eva II, a waterproof couples' vibrator which sits inside the vulva to give clitoral stimulation during penetrative sex and Pom, a vibrator which sits in the palm of your hand and boasts a range of intensity settings. Their sleek and genuinely quite cute sex toys are designed with women in mind and crafted from pastel-hued silicone. Worth every penny. You can also shop Dame Products on Cult Beauty and Feel Unique.
For more from Glamour UK Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.
