Where to buy bridesmaid dresses online in 2023 that'll suit every member of your bridal squad
I'm getting married in 2025 but I'm already googling where to buy bridesmaid dresses online. You can never be too organised, right? Bridesmaid dress shopping is meant to be a fun and exciting task, but hunting down a gown that'll impress bestie number one (who has her heart set on a sage green bridesmaid dress) might not be to the taste of bestie number two (who would prefer a champagne bridesmaid dress), and may be too expensive for frugal bestie number three (who needs a high street bridesmaid dress). So, actually, it's all rather overwhelming.
While traipsing your girls of different tastes, body shapes and styles down Oxford Street and into stuffy, poorly-lit fitting rooms - all while you browse for white hen party dresses and hen do destinations yourself - is a recipe for disaster, online shopping for a bridesmaid dress from the comfort of your sofa is the easier alternative.
Best places to buy bridesmaid dresses online at a glance:
- Best overall place to buy bridesmaid dresses online: Coast
- Most affordable place to buy bridesmaid dresses online: ASOS
- Best place to buy standout bridesmaid dresses online: Karen Millen
- Best place to buy silk bridesmaid dresses online: Ghost
- Best place to buy pink bridesmaid dresses online: Needle & Thread
Whether you're after a designer option or something totally unique, there's a hefty number of bridesmaid dress shops online with tonnes of lovely options that you can peruse in your own time. You can use the filter toggles to narrow down your options, plus some online retailers now have virtual stylists who are dedicated to assisting you through the buying process. There's just something all-together more relaxing about hosting a bridesmaid dress trying-on session from the comfort of your home, amongst endless glasses of fizz and your fave playlist.
Enter: my guide to the best places to buy bridesmaid dresses online in the UK which is here to serve up some help. From ASOS (who has an incredible wedding shop for all your bridal fashion needs) to Reformation, Needle & Thread and surprising bridesmaid dress stockists like Mango, there's an online bridesmaid dress destination down below for every wedding theme and budget.
Here are the best places to buy bridesmaid dresses online in 2023, including our top picks to add to your checkout.
1. Coast
An entry which may not surprise you, Coast has long been a go-to for elegant and traditional bridesmaid dresses for brides-to-be up and down the country. Their styles can be mixed and matched across your wedding party; they tend to be a little more classic and modest in cut. From champagne bridesmaid dresses to pastel bridesmaid dresses aplenty, your leading ladies will be able to have their own special moment in a Coast dress, too.
Save when you shop for bridesmaid dresses online with these Coast discount codes.
2. John Lewis
Don't overlook John Lewis in your search for stylish bridesmaid dresses. Whistles is perhaps the most heavily-stocked brand of bridesmaid dresses on the high street stalwart's website, but you'll also find dresses and bridesmaid jumpsuits by Lace & Beads, Monsoon, Ghost and Phase Eight. That's before we even start on the clutch bags and wedding jewellery.
Save when you shop for bridesmaid dresses online with these John Lewis discount codes.
3. Oasis
Adding to the list of high street gems you may not have considered, Oasis' feminine silhouettes, intricate beading and floral prints make for an extremely photogenic bridal crew. The best part? Many of Oasis' bridesmaid gowns are reduced in the sale quite regularly, so you might be able to get your dresses for less money than expected. More in the budget for designer wedding shoes, right?
4. Ever Pretty
Ever Pretty is one of the most popular bridesmaid dress stores online among GLAMOUR readers, with over 250 styles on site in countless colours. Whether you're after a long sleeve bridesmaid dress, something with whimsical flutter sleeves or a bardot style for your girls, there'll be a bridesmaid dress here to adore.
5. ChiChi Clothing
Affordable bridesmaid dresses are ChiChi's thing. They stock a beautiful range of designs to suit all tastes – and they look endlessly more expensive than they actually are. You'll find plus size, fishtail, lace and petite bridesmaid dresses at ChiChi – and many of the cuts are available in a choice of all-season hues.
6. ASOS
ASOS stocks a whole plethora of bridesmaid dresses online for a variety of wedding styles – starting from as little as £35. You'll not only find bridesmaid gowns from ASOS' own DESIGN range, but brands like Villa, Little Mistress, TFNC and Topshop. To suit every body shape and style, of course.
Save when you shop for bridesmaid dresses online with these ASOS discount codes.
7. Very.co.uk
Very.co.uk doesn't have its own line of bridesmaid dresses, but they do stock styles by Chi Chi London, Monsoon, Yours and Quiz. If you've found bridesmaid dresses you like from one of these brands, but found them to be sold out in certain sizes elsewhere, it could be worth checking in on Very.
8. Ted Baker
Ted Baker's directional cuts and pretty colours are just two reasons why we stan the brand's capsule bridesmaid collections. Their offering is slightly more “select” than that of other brands, but what they lack in choice, they certainly make up for in quality and style.
9. Ghost
If you've got a little more money to spend, consider Ghost for timeless, silk bridesmaid dresses – from soft taupe to jewel toned burgundy. Many of the silhouettes are designed with a bias-cut to showcase and flatter your girls' body shapes.
10. Monsoon
Another classic brand for bridesmaid dresses online in Monsoon: the one to make a beeline for if sequins get your heart racing. Their bridesmaid dresses are adorned in sparkle – Needle & Thread-style – and can be mixed and matched across your bridal party. Pick up bridesmaid shoes and accessories while you're at it.
Save when you shop for bridesmaid dresses online with these Monsoon discount codes.
11. Little Mistress
There are plenty of stresses surrounding your big day, but finding bridesmaid dresses online needn't be one of them. From long and flowing maxi dresses to playful short bridesmaid dresses, there's an array of choices that accommodate every colour palette.
12. Mango
Forget what you thought you knew: Mango isn't just a destination for summer dresses, bikinis and one-piece swimsuits. They actually stock a range of silk and slip dresses which could easily be repurposed as gowns for your bridesmaids. Think: bright, vibrant colours that'll look fabulous at festival-style or destination weddings.
Save when you shop for bridesmaid dresses online with these Mango discount codes.
13. Phase Eight
The underdog of the bridesmaid dresses online world is Phase Eight. They have a dedicated Bridesmaids Edit on-site, and their plus-size bridesmaid dresses selection is a force to be reckoned with. You'll find countless gowns which are available up to a size 26.
14. Reformation
When it comes to 'Instagram' brands that have achieved cult status through influencer adoration alone, LA-based Reformation is the OG. It was founded back in 2009 and has spent the past decade-and-a-bit garnering an army of die-hard celebrity fans – from Kendall Jenner and Meghan Markle to Hailey Bieber, Taylor Swift and Adele. Their bridesmaid dress offering is characteristically chic, with a plethora of sustainable bridesmaid dresses your girls will actually wear again.
15. Karen Millen
Head to Karen Millen for luxury bridesmaid dresses that are made with quality and sustainability in mind. Whether short or long bridesmaid dresses are your preferred cut, the selection of more than 150 bridesmaid dresses online at Karen Millen will remedy your bridesmaid gown woes.
Save when you shop for bridesmaid dresses online with these Karen Millen discount codes.
16. Needle & Thread
With embellished bodices, ruffles, intricate detailing and pretty florals, Needle and Thread's bridesmaid dresses are in a league of their own. Silhouettes are flattering and cuts are ethereal – and your bridesmaids will feel their very best selves.
17. Whistles
Whistles design timeless, elegant and modern bridesmaid dresses that suit every style of wedding – from classic stately home weddings to more casual, low-key affairs. These are the kind of bridesmaid dresses your girls will wear time and time again.
Save when you shop for bridesmaid dresses online with these Whistles discount codes.
18. Galvan
London-based design house Galvan creates ready-to-wear styles which can be suited to any occasion. Whether white bridesmaid dresses are your choice, or you're after a jumpsuit they'll wear to countless events following your wedding, this minimal occasion-ware has your girls covered for your very special day.
Save when you shop for bridesmaid dresses online with these Net-A-Porter discount codes.
19. Self Portrait
Self Portrait was founded by Central Saint Martins alumni Han Chong back in 2013, and has been an editor, influencer and Duchess of Cambridge favourite ever since. Their standout pieces (case in point: the signature Azalea dress) are feminine and adorned in ruffles and eyelet lace, making them dreamy choices for your bridal party.
20. Vince
If you're partial to muted hues, lustrous silk-satin and elegant draped necklines, Vince could be the bridesmaid dress store for you. Though they don't have a dedicated bridesmaid edit on site, countless styles would ensure your bridal squad are beautifully turned-out.
21. Grace Loves Lace
Australian bridalwear brand Grace Loves Lace are best-known for their simplistic and minimal but luxe wedding dresses, but their perfect bridesmaid dresses are worth having on your radar. Ranging from size XXS – XXL, they're a little sexier than some of the other cuts in this edit – but perfect for a summer wedding and each cut from luxurious silk or lace. The range of colourways is beautiful, their signature spaghetti straps are dainty and your bridesmaids are sure to want to wear them again and again.
22. Rewritten
Rewritten's bridesmaids dresses and jumpsuits – which are all crease proof and often on sale – are made in London with “mates, sisters and modern day bridesmaids in mind". The entire collection is made on the principle that every piece will be worn time and time again – long after their bridesmaid duties are done. In fact, the Rewritten team are on-hand to advise your girls on how to style their bridesmaid dresses once the day is done.
23. Dessy
Though prices aren't listed on site, and the user experience journey is a little trickier than shopping for bridesmaid dresses online at ASOS, for example, Dessy's bridesmaid dresses are forever popular. You can filter maternity bridesmaid dresses, plus size, junior bridesmaid and flower girl, plus you can order swatches of the colours before you settle on one.
What is the most popular colour for a bridesmaid dress? What colour bridesmaid dresses are in for 2023?
According to sales, blue was the most popular colour last year, and we predict sage green bridesmaid dresses will be all the rage for 2023. Other pastel colours will, of course, remain popular, but we're already seeing a spike in this hue's sales.
Who should pay for bridesmaids?
Tradition would state that this duty falls on bridesmaid herself, but some brides may wish to pay if they can/prefer to.
What is the trend for bridesmaid dresses?
Neutral-toned mismatched/multiway bridesmaid dresses in either silk or satin are the most popular styles at the moment, but it really depends on what will complement the rest of your wedding/your own wedding dress.
After more weddings content? We've got short wedding dresses, wedding day jewellery and short bridesmaid dresses you're sure to adore. Elsewhere, find maternity wedding dresses, boho wedding dresses, mother of the bride dresses and engagement party dresses. There's also the best wedding shoes, high-street wedding dresses, bridal nail inspiration, and honeymoon hotels to consider. If you're a guest this time around, shop these wedding guest dresses, summer wedding guest dresses and wedding gifts for friends.
For more from Glamour UK Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx. For more from Glamour UK Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.
