A crinkle swimsuit is all you need for summer
A crinkle swimsuit will quickly become one of your most-worn buys for poolside, beachside or balcony-side summer days this year, even more so after the launch of the Hunza G and Rosie Huntington Whiteley collaboration.
A faithful fan of the London-based swimwear brand, the model and business mogul behind Rose Inc can be found posting sun lounger OOTD pics nearly every year, and each time you can almost guarantee that a crinkle swimsuit will feature. It's no surprise, therefore, that her beauty brand and Hunza G have joined forces to present us with an irresistible line-up of seersucker swimwear in a mix of extremely wearable and neutral hues.
“To me, the most successful partnerships are those that are authentic and true to your personal style. Having first discovered Hunza G back in 2018, I admire their approach to design and was excited to co-create this collection,” Rosie said.
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Priced at £160, the Rose Inc x Hunza G limited edition collection is comprised of nine silhouettes that perfectly reflect both brands. Each style complies to the one-size-fits-all mantra that Hunza G has been committed to for so many years, and takes inspiration from the corals, nudes and rosewood-red colour palettes that you can find in the makeup from Rose Inc.
“When you find a swimwear brand that you trust the fit and fabric of, you feel loyal to it; and that's how I feel when I wear Hunza swimwear, the best version of myself.” Rosie said. So, if you're looking to upgrade your swimwear selection for 2023, it's clear that a HG-style crinkle swimsuit is where you should look first.
The fabric all expensive-looking swimwear has in common, at once managing to be soft yet strong, seersucker will elevate your look into something styled (rather than just slung on). Remember the cut-away mini-dress Julia Roberts wore in Pretty Woman? It was actually a crinkle-style beach dress from…you guessed it.
Aside from the Hunza G x Rose Inc collection, though, crinkle swimsuits in general are absolutely everywhere right now – so much so that Net-A-Porter has an entire section of their website dedicated to seersucker swimwear. With a demand so high, the trend has trickled down to brands like Accessorize, & Other Stories and River Island.
Arket's square neck crinkle swimsuit looks endlessly more expensive than it actually is, as does this bandeau iteration from Boden (which is currently on sale if you're quick, FYI). Elsewhere, we'd bet good money that this high-leg halterneck crinkle swimsuit will sell out before summer even starts. A cut-out swimsuit that's rendered in a crinkle fabric? The perfect 2023 formula.
Obviously, you don’t need more than a few dollops of SPF - and a sun hat - to go with your swimsuit, but consider a pair of sliders/sandals, a beach bag or basket and a midi summer dress that matches your crinkle swimwear as the ultimate accessories. We’ll see you by the pool (or in the park).
After more swimwear content? Head this way for modest swimwear and over here for maternity swimwear and the best tummy control swimsuit. We've also got period swimwear, bikinis for small chests, bikinis for big boobs, beach cover ups and long sleeve swimsuits. For more from GLAMOUR UK's Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.