Em Rata just debuted icy blonde hair and it's all the post-lockdown inspo we need
Bottle blondes have had a tough old time of it, what with salons being closed. You've probably had to get pretty friendly with your root regrowth. But with salons reopening imminently, your barnet deserves a new lick of paint.
Yes, it's a commitment, yes it involves a good stint in the salon chair to achieve and yes, it requires a pretty devoted relationship with purple shampoo, put platinum blonde hair is designed to make a statement. And if there were ever a time for it to stand out, it's during summer. Because, what's cooler than being cool? Ice cold. Just ask Outkast, or the shade's newest convert, Emily Ratajkowski who despite some initial hesitation, worked with Kérastase on creating her new platinum strands. Apparently, she's been using the brand's new Blond Absolu Range to tone and repair her hair.
And with salons soon re-opening, we can get in on the action too, refreshing our existing colour and touching-up roots, or taking the plunge for the first time.
The best part? Keeping our hair beautifully blonde is becoming easier than ever thanks to the wave of nourishing and colour-correcting treatments designed to keep our colour fresh.
We're taking notes from the likes of long-term devotees Michelle Williams, Gwen Stefani, and Game Of Thrones' Khaleesi (even after it's all ended, we all still wish we could have her hair), but here are a few other ladies who have made us want to reach for the (bleach) bottle more than ever.
Before you head to the salon, make sure you read our our guide on how to go white blonde.
You know, just in case Jessica Chastain's Met Gala transformation has tempted you…
Emily Ratajkowski went blonde for the first time and debuted fresh new platinum strands for summer.
Getty ImagesRita Ora
Platinum veteran, Rita Ora has been the colours most devoted enthusiast for years.
@harryjoshhair / InstagramJodie Comer
Jodie debuted icier strands at the beginning of the year.
@patrickta / InstagramCamila Cabello rocked platinum blonde hair for her new music video and it looks maaaajor.
@dualipa / InstagramDua Lipa
First the Queen of pop chopped her hair into a bob, and now she's gone and dyed it bright blonde. Is there anything this beauty chameleon can't pull off?
Solange Knowles
Solange's fluffy blonde 'fro spotted recently at a party in NYC was phenomenal. Bow down.
@kimkardashian/InstagramKris Jenner
Is Kris the latest celeb to take on the platinum blonde trend? It appears that the Kardashian matriarch has followed in the footsteps of her daughter Kim and taken the plunge.
Getty ImagesKarlie Kloss
Karlie Kloss recently changed up her look by opting for this bleach blonde shade. Paired with a bold red lipstick, her new hair looks amazing.
REX FeaturesCara Delevingne
We're rather obsessed with Cara's new icy locks and bob combo. Just when we thought she couldn't get anymore chic...
REX FeaturesJennifer Lawrence
J-Law has slowly been going blonder and blonder over the years, mixing up her blonde shades and at the moment, she seems to be sticking to a white blonde colour which suits her perfectly. Like Cara, her shade is complimented by the cut of the season: the bob/lob.
REX FeaturesMichelle Williams
It takes guts to pull off a pixie cut and a super light dye, but we have to admit Michelle Williams has never looked better. Her creamy blonde shade and delicate softly-swept style compliment her skin tone and face shape perfectly.
Getty ImagesKim Kardashian West
We all fell back in love with the bleach blonde hair trend when the queen of brunettes herself Kim, traded her dark locks in for a more vibrant 'do at Paris Fashion Week back in 2015. I mean, is there anything she can't rock?
REX FeaturesKylie Jenner
Kylie Jenner is arguably the most experimental of the Kardashian clan when it comes to switching up her look. But one of our personal favourites has to be when she followed in her sister Kim's footsteps and went platinum blonde.
REX FeaturesKristen Stewart
Kristen is proof that you can do icy blonde with an edge, and make it look exceptionally cool with this daring shaved hair look.
REX FeaturesLady Gaga
Gaga is the queen of platinum hair having been true to the trend since stepping into the limelight. It looks as good on her today as it did in her Just Dance music video.
REX FeaturesMiley Cyrus
Ever since Miley went platnium during her controversial 'breaking away from Disney' phase, we just can't imagine her any other way.
REX FeaturesTaylor Swift
Taylor debuted her vibrant new locks after her Vogue cover was released last summer. She'd previously been rocking a darker blonde shade and blunt cut. But we much prefer this icy creamy hue, which she has been styling into a choppy, textured style.
Getty ImagesRita Ora
The singer looks stunning with this neat platinum blonde pixie cut. Please bring it back, Rita!
Getty ImagesPoppy Delevingne
Cara may have just debuted her lighter 'do but Poppy was the first Delevingne to get on board with the bleach blonde trend.
Getty ImagesCandice Swanepoel
The Victoria's Secret babe only had to go a few shades lighter from her natural blonde hair to transform into an ice queen.
Getty ImagesChristina Aguilera
Christina has pretty much tried every shade of blonde there is but her platinum look is definitely our favourite.
Dare to go bolder? Check out these celebrities with silver grey hair.
