The number of epic swimwear brands is burgeoning, so a search for the best bikinis and one-piece swimsuits ahead of your summer holiday can leave you drowning in a sea of choice. It's overwhelming, sure, but with the warmer weather in touching distance, it's not worth putting off for any longer. Your wardrobe is – we're assuming – crying out for a few new-season picks from the hottest swimsuit brands of the moment. And that's where our guide comes in.
Whether you're jetting off to one of the best hotels in the Maldives or planning on sunbathing from your London Zone 3 roof terrace – and whatever your budget and favoured style – the women's swimsuit brands below are undeniably the only ones worth your time. Not only guaranteed to serve-up size-inclusive, expensive-feeling swimsuits that make you feel your most confident self, they've also got two eyes on must-wear swimwear trends direct from the catwalk. Case in point: crinkle swimsuits of Hunza G fame – which remain big news for the third summer running – fanciful embellishments as seen at Johanna Ortiz and Lisa Marie Fernandez, and Dolce & Gabbana-esque floral prints. Ditsy or oversized.
Some of the swimwear brands in our edit have been designing swimwear for longer than you may have been alive, while others are new and emerging. Happy scrolling.
1. ASOS DESIGN
A fail-safe choice choice for your every swimwear need, ASOS DESIGN styles are trend-led, affordable and available with next-day delivery (ASOS Premier, we love ya). This season, find Hunza G-approved crinkle swimsuits and asymmetric bikinis adorned in retro-inspired prints.
Save when you shop from the best swimwear brands with these ASOS discount codes.
2. Lisa Marie Fernandez
Lisa Marie Fernandez swimwear will ensure you holiday in ultimate style in 2023, with designs that fit like a glove. Shout-out to the bonded stretch fabrics, tie waistbands and V-neck cuts.
Save when you shop from the best swimwear brands with these Net-A-Porter discount codes.
3. Nobody's Child
Known for its sustainable summer dresses and planet-kind denim, it's worth noting that Nobody's Child also has an incredible range of swimwear on offer. Crafted to the same responsible methods as their standard clothing, each piece is made with recycled polyester so you can paddle about with a clearer conscience.
4. Boden
A long-term favourite of the fashion pack for under-the-radar style that has a sprinkling of designer chic (sans the prohibitive price tag), Boden lives in an enviable sweet spot. This season, they have ticked all the hottest SS23 trends without being too flashy, and their new-in section has us in a literal chokehold. The star of the show? Their designer-inspired sweetheart neckline Carnation Garden swimsuit which, splashed in a Dolce & Gabbana-esque macro print, is set to be the high street sell-out of the summer.
5. Hunza G
Founded back in the 80s, Hunza G shot to fame when they launched that cutout mini dress Julia Roberts stepped out in in Pretty Woman. 30 years later, it was relaunched under the creative direction of Georgiana Huddart, with high-waisted bikinis and bathing suits the stars of the show: all cut from the same figure-sculpting seersucker fabric.
Their styles – which claim to fit all body types thanks to the aforementioned signature and stretchy crinkle fabric they're crafted from – are available in a plethora of bright colours and simple silhouettes. Think: scoop necklines, spaghetti straps and, on occasion, one-shoulder silhouettes. So chic and flattering, in fact, that almost every high street label has followed suit. Luxury swimwear doesn't get much better than this; there's a reason Hunza G comes Chrissy Teigen and Rita Ora approved. Better yet, they've just released a Rose Inc x Hunza G collaboration collection in time for all our summer travels.
Save when you shop from the best swimwear brands with these Net-A-Porter discount codes.
6. Solid & Striped
You get what it says on the tin with Solid & Striped: a choice of both plain and printed one-pieces and bikinis of exceptional quality.
Save when you shop from the best swimwear brands with these ASOS discount codes.
7. Free People
Free People's swimwear offering is always great, but for SS23? They've really done themselves good. Think: styles cut with flatteringly high legs, innovative fabrics (including towelling and terry) and printed, modest long-sleeved sets.
8. & Other Stories
& Other Stories is always one of my first ports of call when it comes to finding floral summer dresses, puff sleeve tops, midi skirts and cute bikinis on the high street. Take it from someone who buys almost the entirety of their wardrobe from & Other Stories: their swimwear is so good. This season, find metallic bikinis, designer-inspired monochrome prints, romantic ruffles and retro-tinged polka dots.
9. Faithfull the Brand
Faithfull the Brand launched back in 2012, and while they quickly became known and loved for their epic, feminine summer dresses, their swimwear should not be dismissed. The brand works closely with artisans in Bali and places a strong focus on sustainability and conscious practises, meaning you can kick back in their handcrafted swimwear guilt-free. Expect bold prints and feminine tie details.
10. H&M
It goes without saying: H&M swimwear is really good if you don't want to spend a bomb (but would quite like to appear as though you absolutely have). While their styles may not last for quite as many summers as something from a designer swimwear brand would, they will make you feel a million dollars. And everything is bang on trend. This season, you'll find us in their high leg tummy control swimsuits, which have an extra tight fit, plunging neckline and ruched bodice.
Save when you shop from the best swimwear brands with these H&M discount codes.
11. M&S
No edit of the best swimwear brands would be complete without a mention of the backbone of every British high street: M&S. We can safely assume most women in the UK own at least one M&S bra, pair of the best period pants, bikini or swimsuit for good reason. Whether you're after a shaping swimsuit, a supportive bikini or a scoop-neck cut, your every need is covered here. Plus, all of the brand's styles are chlorine-resistant to ensure longer-lasting quality.
12. SKIMS
This summer, the sell-out swimwear collection that is SKIMS SWIM is back, with their largest assortment of swim solutions ever. SKIMS Swim has been one of SKIMS most explosive categories since their launch, with over 500k all time waitlist signups for SKIMS swim and over 1.2k 5-star reviews on SKIMS swim styles – and for SS23, you can shop 10 new swim silhouettes, reinvented cover ups and all-new hair accessories.
13. Arket
Wherever you're catching your rays this summer, Arket's swimwear cannot be beaten when it comes to high-street styles that look endlessly more expensive than they actually are. Every style is crafted from recycled materials such as used PET bottles; recycled-polyester yarn helps reduce waste products and lessens the use of oil-based raw materials. Expect lots of crinkled fabrics, colour-blocking and asymmetric necklines aplenty.
14. Everlane
Founded in the US back in 2010, Everlane has a focus on good-quality, timeless basics that their customers will wear again and again – and everything fits like a total dream. Meghan Markle wore Everlane's £138 tan tote for her first-ever public appearance with Prince Harry as her husband back in 2018 – (it subsequently sold out), while the likes of Angelina Jolie, Sienna Miller, and Karlie Kloss have also all been spotted wearing coats, T-shirts and trousers by the brand.
Their swimwear is just as epic, crafted from (yep, you guessed it) sustainable fabrics and available up to a size XXL. You can choose from one-piece swimsuits, sporty bikini tops and flattering high-waisted bottoms – before pairing your selection with one of their cover-ups, pairs of summer sandals or their iconic ReNew Transit Bag.
15. Frankies Bikinis
Loved by Hailey Bieber and Gigi Hadid, Frankies Bikinis is a Californian swimwear brand that champions colour, Y2K-inspired pattern and playful silhouettes. Make a beeline for all the Malibu-cool vibes, and that ‘Gemma One Piece’ in 'pink punch' (which sold out instantly last year after it was worn by Cassie in Euphoria, before racking-up a 500-person waitlist. No biggie).
16. Totême
Totême is a Scandinavian brand founded by Elin Kling and Karl Lindman which is all about simple silhouettes, muted colours and sustainable fabrics. Y'know: pieces you'll love and wear for years and years and years. This ethos continues through to their swimwear range, where you'll find flattering, monochrome styles which ooze elegance.
Save when you shop from the best swimwear brands with these Net-A-Porter discount codes.
17. River Island
Nostalgic and current in equal measure, River Island's Holiday Shop comes through in the world of swimwear you can match to a short sarong, linen beach co-ord or lightweight maxi dress. This summer, find flatteringly high-waisted bikini bottoms, cut-out swimsuits and a whole plethora of styles that'll put you in centre stage at your Marbella hen-do.
Save when you shop from the best swimwear brands with these River Island discount codes.
18. Vuori
Vuori, one of the fastest growing activewear brands in the US, recently valued at $4bn (!) and loved by celebrities including Harry Styles, Ben Affleck, Liam Hemsworth, Anna Kendrick and Kaia Gerber, launched in the UK last year. And their swimwear is EPIC. If water sports are on your summer holiday agenda, keep Vuori in mind. Their bikini bottoms are super high-waisted, their Dune Crops are modest and their more traditional-style bikini tops exude all the sports chic vibes.
19. Cover Swim
For all of your modest swimwear needs, make a beeline for Cover Swim. Founded by Lisa Moora, every style in the line is designed to protect skin from the sun. They provide UPF50+ protection to block 98% of harmful UV rays, and the fabrics are both breathable and quick-drying. Epic.
Save when you shop from the best swimwear brands with these Net-A-Porter discount codes.
20. We Are We Wear
From its successful lingerie line-up comes We Are We Wear's swimwear, a collection which echoes the modern fits and details you'll find across its designs. If you've got a vacation lined up, this is certainly a brand to browse – you'll find bikini separates and swimsuits in an array of bold prints and classic colours.
Save when you shop from the best swimwear brands with these ASOS discount codes.
21. Norma Kamali
Norma Kamali has more than half a century worth of experience in the fashion industry, and her swimwear range mirrors the neon hues and playful prints that we've come to adore in her main ready-to-wear collections. Their bestseller? That'd be the Mio one-shoulder mesh-paneled swimsuit: a favourite among brides-to-be.
22. Jade Swim
Proving that plain swimsuits in tonal hues and beautiful brights don't have to be boring is Jade Swim, a swimwear brand – founded by fashion editor and style Brittany Kozerski – which champions pieces that can be transitioned into daywear. Their signature styles range from scoop-back one-pieces to one-shoulder bikini tops, all with a minimalist aesthetic.
23. TOCO
Toco Swim is a boutique London-based swimwear brand, founded by two friends, Charlotte and Olivia. They were both accountants before setting up their swimwear shop, and have been designing high-quality swimwear (at a more affordable price-point than your average designer swimwear label, may we add) ever since. The prints are mood-boosting, drawing inspiration from the founders' Trinidadian heritage, and the cuts are forever flattering. As for their signature styles? That'd be the Toco Bottoms and Mayaro Top.
24. Ayla
Ayla swim and resortwear is designed to take you from sun-lounger to sundowner, and we believe the below designs are the proof in the pudding. The mix and match prints and styles make outfits for on and off the sand.
26. Triangl Swim
Insta-famous Triangl was founded by Craig Ellis back in 2012 with the aim of creating high-quality swimwear that was not only on-trend but affordable. Best known for their neon, neoprene string bikinis and triangle bikini tops – though also stocking terry towelling, ribbed, sparkle lurex and velvet designs – the brand allows you to mix and match cuts, colours and textures to create a statement swimwear look wherever you're headed.
27. Seafolly
Born on the shores of Sydney, Seafolly is a GLAMOUR-favourite swimwear brand, stocking everything from sporty surf suits and bold bikinis to colourful cover-ups and swimsuits adorned in illustrated prints. In search of a brighter future, Seafolly is committed to progressively transitioning all their products to more sustainable fabrics. Their latest collection has been crafted using 60% regenerated materials, diverting waste from landfills and our oceans.
28. Zimmerman
Designed to evoke wanderlust, Zimmermann's capsule collection of luxe bohemian beachwear contains everything you need for the dreamiest beach wardrobe. Their Clover bikini, new in for SS23, has an irresistible sweetness to it, finished with ruffle trims and a pair of low-cut briefs that tie for the perfect fit.
29. Etro
Lead by Creative Director Marco de Vincenzo who has decade of experience to his name, Etro swimwear exudes bohemian glamour and elegance.
After more content like this? We've got lingerie brands, maternity swimwear, sports swimsuits, long sleeve swimsuits and full coverage bikini bottoms. We've also got bikinis for big busts, period swimwear, tummy controls swimsuits, red swimsuits and cut out swimsuits. For more from our Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.
