When is Amazon Prime Day 2023? Confirmed dates and early deals for the retailer's biggest sale of the year

Alexa, tell us everything you know about Amazon Prime Day so far.
When is Amazon Prime Day 2023 Confirmed Date  UK Deals

Amazon Prime Day 2023 is fast approaching – as confirmed by the retail giant who announced this morning that it'll take place on July 11th and July 12th. That's less than a month away, people. Sure, it kinda feels as though we've barely had time to blink since October's epic Amazon Prime Early Access Sale (and Black Friday, whew), but it's high time you buckle up if you're keen to save some money. Forget what you thought you knew: Amazon Prime Day isn't just for vacuum deals, mattress deals, Prime tech deals and coffee machines.

As one of the internet's biggest sales of the year, the best Amazon Prime deals actually span across luxury makeup, skincare, haircare, perfume and fashion – with a few Amazon Prime Day sex toy deals thrown in for wellness-elevating measure. With discounts happening across brands like GHD, thisworks, Revlon, Oral B, Olaplex and CeraVe, veteran beauty sleuths can stand to attention.

Here's everything we know so far about Amazon Prime Day 2023 – including confirmed dates, the best Amazon Prime Day deals and how to take part.

When is Amazon Prime Day? | What is Amazon Prime Day? | How can you take part? | What was the Amazon Prime Early Access Sale? | How to plan for Amazon Prime Day well | What are the best early Amazon Prime Day deals to shop?

When is Amazon Prime Day 2023?

The date of Amazon Prime Day 2023 has been confirmed. Between 00.01am on 11th July and 11.59pm on 12th July, Prime members will be able to get 48 hours of great savings across all Amazon categories on everything you need from summer and beyond. And the best part? Early deals have already begun at New deals will drop throughout the event, with discounts on top products from much-loved brands, small businesses and artisan makers.

Here are the Amazon Prime Day dates of years' past:

  • 2022: July 12 - 13
  • 2021: June 21 - 22
  • 2020: October 13 - 14 (thanks, lockdown).
  • 2019: July 15 - 16
  • 2018: July 16 - 17
  • 2017: July 11 - 12
  • 2016: July 12
  • 2015: July 15

ghd Glide Hot Brush - Hot Brushes for Hair Styling

Oral-B iO5 Electric Toothbrush

Levi's Women's Ribcage Straight Ankle Jeans

ASICS Women's Gel-1090 Sneaker

ghd Platinum+ Styler

Philips Lumea IPL Hair Removal 9000 Series

What is Amazon Prime Day?

ICYMI, Amazon Prime Day is Amazon’s flagship shopping event and their biggest sale of the year. It was initially started as a one-day celebration of Amazon’s 20th anniversary back in 2015, and it lasts for 48-hours (with plenty of early Amazon Prime Day deals dropping as a warm-up event). On par with Black Friday and Cyber Monday, some might say.

Amazon Prime Day 2020 was the retailer's most successful to date (we've got lockdown to thank for that). Amazon delivered more than a million deals across the two-day period, and sales surpassed £2.5 *billion* (!) across 19 countries – a number which was up 60% compared to the year before. In 2022, Amazon Prime Day was described by the brand as “hugely successful,” with more than 250 million items being purchased by Prime members worldwide. Rest assured, Amazon Prime Day 2022 is set to be big news.

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How to become an Amazon Prime member to take part in Prime Day:

You have to be an Amazon Prime member – or at least be on a 30 day free trial – to take part in Amazon Prime Day. Membership costs £7.99 a month or £79 for a year, and signing up will make you eligible for other benefits way past Amazon Prime Day.

Think: handy same-day delivery when you've hit pan on your favourite moisturiser, over 800,000 free e-books, and access to Prime Video and Amazon Music services.

What was the Amazon Prime Early Access Sale?

The Amazon Prime Early Access Sale was a two-day sales event which happened back in October 2022. On 11th and 12th October, to be exact. Also coined “the second Amazon Prime Day” of the year, it gave Prime members the chance to bag some early Black Friday deals ahead of cyber weekend.

The format was ~pretty~ similar to that of Amazon Prime Day, so although the retailer didn't give the event the same name, there wasn't much distinguishing between them. Other than the obvious: dates. There were deals to be had across Kindles, tables, laptops, smart home devices, hair straighteners, hair dryers, laser hair removal devices… You get the picture. If you missed it, Amazon Prime Day 2023 is your best chance to make up for lost time.

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How to find the best Amazon Prime Day deals:

Amazon Prime Day might all feel a tad overwhelming, but you don't have to go it alone. There's lots of information live on the Amazon website, and we'd also recommend bookmarking our most-popular Amazon Prime Day guides which showcase the hottest, editor-approved deals across various product categories.

Elsewhere, sign up to our GLAMOUR shopping newsletter, ‘cos we'll be alerting you to our most-favourite savings when the big day finally arrives. As for other tips?

  1. Make a list of everything you want to buy
  2. Stay flexible
  3. Get in there early
  4. Consider Amazon Prime Day alternative sales, too

What are the best early Amazon Prime Day deals in 2023?

Details of specific discounts are shhh top secret for the time being. But taking a look at deals of Amazon Prime Day's past gives us a pretty good ideas of what to expect. We've seen heavy savings on beauty devices like epilators, at-home laser hair removal devices, hair dryers, hair straighteners and curling wands in recent years – plus savings with fashion brands including Levi's, Wrangler, Calvin Klein and Teva.

Elsewhere, you could pick up all-things-home, from Yankee candles to vacuum cleaners, air fryers, smoothie makers, and kettles – plus Amazon device deals on the Echo Dot and Kindle. Oh, and let's not forget the sex toy sales that absolutely HIT. Here are some more deals that are already live:

Cowshed Indulge Blissful Ylang & Rose Room Candle, 220 g

Garmin fenix 6S, Ultimate Multisport GPS Watch

Beurer LB37 2-in-1 Essential Oil Diffuser & Air Humidifier

The Drop Women's Brigitte Chunky Button Front Pocket Ribbed Cardigan

The Drop Women's Addison Soft Volume Top Handle Bag

Satisfyer Penguin Vibrator

Le Creuset Signature Enamelled Cast Iron Casserole Dish with Lid - Oval, 25 cm

Ninja Nutri Slim Blender and Smoothie Maker

Core Balance Yoga Mat

Azarxis Hydration Backpack 5.5L

For more from Glamour UK Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.