Witchy brunette is the anti-summer hair colour we're seriously crushing on

If you're more of a moonlight girl than a sun-worshipper, chances are you skip trends in favour of following the beat of your own drum. If so, witchy brunette may be more your temperature when it comes to this summer's hair colour. It side-steps the age-old ritual of shifting hair lighter and brighter as soon as the sun rolls round, in favour of something a little moodier and darker.

Unsurprisingly, sunshine strands are big news this summer, as with all the previous ones. Topping the charts for 2023? You've got luxe blonde, which centres on subtle, seamless dimension and looks luxurious, without you being able to place your finger on exactly why. There's golden hour blonde, which sees silky golden tones lit up through strands to give a perma-gold filter to hair. And there's Barbie blonde, the bleached-but-buttery shade that's headlining (along with Barbiecore in general) thanks to the upcoming Barbie movie.

Pretty? Sure. Groundbreaking? Not exactly. But, if that's not your vibe, witchy brunette is just beginning to brew its own magic. And, well um, the anti-trend has kind of become a trend in its own right with offbeat, rebel hair colours forming their own sub-cult this summer. Because, individuality and expressionism is very much in.

We've seen influencers like Danielle Marcan trade in her peroxide hair for a much darker, cool-toned, mystical brunette that lends itself to all things occult. Even better, if you're not sure about the switch, you can test-run the colour, like Danielle did, with a spray-on hair colour like L'Oreal Paris Magic Retouch Spray.

While almost-black strands aren't a new phenomenon, we've definitely noticed the hair colour getting paired with longer, witchier, XXL lengths and wilder, mussier styling that celebrates organic texture.

So if witchy brunette is more in tune with your current mood, we have all the inspo…

Midi witchy brunette

Danielle Marcan introduced her new look with the caption “blackhairdani.jpg” and we love her rogue switch to the dark side just as summer's got going.

Vintage witchy brunette

With her long raven strands and rebel energy, it's unsurprising Dua asked fans on an Instagram post to help decide whether she's a “good witch, or bad witch?” We reckon she's a vintage witch if her sleek old-school Hollywood waves are anything to go by.

Witchy brunette braids

We always knew Jodie was supernatural, but she confirmed it with an Instagram post quoting Terry Pratchett back in 2016, before we'd ever heard the word #witchcore. "A witch ought never to be frightened in the darkest forest... because she should be sure in her soul that the most terrifying thing in the forest was her✨🔮✨," she said. Her XXL witchy braids are all the beautiful inspo we need.

'70s witchy brunette

Kim K is a chameleon when it comes to her hair, but she's channeled ‘70s Cher vibes time and again, with long flowing witchy brunette hair that’s sleek at the roots, in place of her usual volume.

Half-waved witchy brunette

We love this half-waved XXL witchy brunette hair, which leans into cool-girl glam without feeling too try-hard.

Crimped witchy brunette

Jennie from Blackpink is serving up pure sorceress vibes with her snake-embellished crimped strands and blood-spattered point mani.

Earthy witchy brunette

Olivia Rodrigo's butterfly-adorned witchy brunette waves are giving us cottagecore-witchy-earth-mother mixed with song siren.

Rockstar witchy brunette

This piecey fringe and sleek-straight texture is giving us rock ‘n’ roll witch.

Nymph witchy brunette

This tumbling, loose nymph-meets-witch hairstyle is perfect for something a little more bohemian. The dark colour is warmed up with some red undertones, too.

Woodstock witchy brunette

The endless length, the mussy styling, this is a Woodstock witch if we ever saw one.

Grunge witchy brunette

Wednesday Addams, meets witch. It's a winning combo.

For more from GLAMOUR's Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk