A shower head specifically designed for masturbation has launched. Nope, this is not a drill. Sexual wellness and pleasure brand Womanizer – y'know: the ones who dropped a sex toy collab with Lily Allen pre-pandemic and the brains behind the Inside Out clitoral vibrator – has teamed up with premium bathroom products manufacturer hansgrohe to drop a revolutionary new sex toy. And it's so. Good.
They're aiming to break the taboo of conversations around masturbation (which is very normal and very good for you, FYI) by introducing it into everyday objects. Niche, but we're kind of here for it. And they're starting with one shower head at a time.
Let's rewind a few steps. Three years ago, Womanizer conducted some thorough market research around sexual wellness and masturbation, which highlighted that many women and people with vulvas have long been using their shower head to masturbate. Mid-body polish. 61% of women, in fact. As many as 40% of women remembered that the first time they did so was before they turned 18; nearly two in five women (39%, to be exact), are masturbating in the shower at least once a month.
But there was a problem: bog-standard shower heads weren't really cutting the mustard. You can't easily adjust the pressure, the pressure is – for the most part – not high enough, and sometimes it can be uncomfortable. So two German Pioneers of its industries joined hands.
Hansgrohe bought their their years of experience in sleek, precision engineering to the table, and Womanizer came with their experience in pleasure, trailblazing new technologies (pleasure air technology, for example) and knowing what women want.
Together, they conducted nine research projects and 60 interviews over the course of three years, testing over 100 samples in the process. They collected 4,000 (!) responses to questionnaires and released two prototype iterations. They'd had an idea, but the team had to understand what a masturbation shower head would look like – and how it would work in different countries across the globe to ensure as many sexually empowered women as possible would be able to use it.
Fast-forward to today, and the result is Wave: a vibrator with jet settings created for the most pleasurable sensations using the natural element of water, which allows vulva owners to now masturbate in their shower with a shower head created exactly for this purpose. It feels like a no-brainer, really. Womanizer Wave has taken something that is so natural for many vulva-owners to the next level.
Womanizer Wave, at a glance:
- Product type: dual use sex toy (it can be used for normal showering and stimulation).
- Settings: three water jets – Pleasure Jet, Pleasure Whirl, Powder Rain.
- Stimulation with: water.
- One-handed control: intensity slider and select button.
- We love: the discreet design and optimised, ergonomic shape.
- Colours: Chrome, Black and White.
- Made from: ABS material.
- Price: £99.
Save when you shop for the Womanizer Wave with our Lovehoney discount codes.
The number of sex toy stores is burgeoning.
Compared to a normal shower head, the User Research Team survey revealed that Wave’s stimulation is 94% more pleasant, 88% more arousing and 86% more suitable for masturbation.
Elisabeth Neumann, Head of User Research of Womanizer and Sexologist says: “Womanizer Wave represents a significant step forward in the destigmatisation of masturbation, as it normalises and incorporates this healthy sexual practice into our daily lives. By leveraging the power of water, anyone can now enjoy a fully immersive and satisfying self-pleasure experience in the privacy of their own shower."
The three patented pleasure jet types have been created for dual purposes – for stimulation and normal use in showers. There's PleasureJet, known for its constant, rhythmic stimulations, and PleasureWhirl which is appreciated for its stimulating and surprising movements. There's also PowderRain – the setting you'd most probably using for a normal shower experience. It's hansgrohe's most popular jet, offering a gentle and calming showering experience. Yep: you can enjoy your bog-standard ~everything shower~ with the Womanizer Wave, too.
Users can conveniently adjust the intensity using a slider element, while easily changing between the jet settings by briefly pressing the switch – all with one hand. Oh, and Womanizer Wave’s EcoSmart technology allows for a 60% reduction in water consumption compared to traditional products, without compromising on comfort.
Michelle Uhl, Innovation Designer of the Hansgrohe InnoLab states, “Showering has always been a sensual experience. Nudity and sexuality are something natural in the bathroom. And stimulation with water has also taken place before our tests. So, for us, the joint development of the Womanizer Wave just made perfect sense.
We combine our two fields of expertise in the high quality shower and pleasure products in the most perfect way: In its origin, Wave is one of the most resource-efficient hansgrohe hand showers with additional functions for self-love and me time. On top of that, Wave takes stimulation with water to a new level of sensation.”
After more empowering sex toys content? Shop the best sex toys for men, wand vibrators, waterproof vibrators and the best G-spot vibrators. For more from GLAMOUR's Senior European Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.
